Xceed Financial Rebrand and Styleguide

As a premier Southern California credit union, Xceed Financial aimed to refresh and add a new sense of vitality to their aging brand. Ritual rebuilt the brand with a strategic mindset by crafting an authentic brand platform reflecting the brands values. Following the strategic foundation, new brand applications and a style guide were developed to project the brands new visual system. Partners: Subcat Media, WriteBrand

 
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